St. Baldrick’s Foundation (SBF) was struggling to bring complex pediatric cancer research to the human level. Previous efforts simply weren’t connecting with donors. ECG created IMPACT, a bi-annual publication that framed the groundbreaking research funded by SBF from the perspective of the children who benefit from this important work. IMPACT incorporates compelling storytelling, dynamic design and graphics and a voice that brings emotion and understanding to this complicated scientific information.
A major focus for this newsletter is illustrating the important role benefactors play in advancing pediatric cancer research. Each issue is intentionally designed to link research outcomes with the generosity of donors. As a result, IMPACT has become an essential cultivation tool for the SBF advancement team.
Inspired By Hope
The big story in pediatric cancer research is hope. That emotion drives SBF researchers in their groundbreaking work and buoys families battling childhood cancer. Through IMPACT, ECG communicates complicated scientific advances in very simple and human terms to build hope and inspire donors to give.
Showcase 1
Showcase 2
Showcase 3
Showcase 3 - copy
“If your profession is raising money for an important cause, it’s frustrating not to have the tools you need. ECG delivered exactly what I needed because it tells our story in such a human way. It also fostered stronger relationships and connected the dots for people who only know our head shave events to the greater work and mission of the St. Baldrick’s Foundation.”
New leadership at Holyoke Medical Center set out to transform the community hospital with expanded services, highly-credentialed doctors and a new Emergency Department. The brand image needed to transform as well.
Branding and Identity.
ECG created a distinctive visual identity to animate HMC’s core values and aspirations, and visually set the hospital apart from other competitors. Lively and positive, the logo works seamlessly across every medium: print, digital, video, and outdoor.
Growing Market Share
New services like the Weight Management Program were key to HMC’s plan to grow market share and profitability. ECG developed more than a dozen campaigns for new and/or expanded service lines that generated inquiries and increased patient volume.
The Results.
T
Enhanced brand recognition and reputation
Increased patient volume
“Erbach took the time to really understand us and created a campaign that has really captured the imagination of our community, our employees—and even our competitors.”
Branding | Public Relations | Organic Social Media | Publications | Direct Mail
Stronger Brand Identity
Centenary University tapped ECG to strengthen the University’s brand identity across platforms including publications, direct mail, public relations, and organic social media. This campaign specifically targets Centenary alumni, major donors, and community members—while directly supporting the efforts of the enrollment management team—through cohesive messaging and graphics.
Publications that Engage
A fresh approach to the Centenarian, the alumni magazine, communicates the University’s new future-forward outlook through engaging copy, bold photography and colorful graphics. Messaging is carefully crafted to support Centenary’s marketing campaign, The Future U, emphasizing the University’s career-focused approach to higher education.
Appeals that Resonate
A direct mail campaign to alumni and major donors directly links benefactors to the accomplishments of the University and its students. Related press releases and social media posts reinforce the positive contributions of individual donors to strengthen relationships with these key constituents. This effort played a role in the success of Centenary’s 22nd annual Scholarship Gala, which raised a record amount of support.
News that Delivers
ECG has advanced Centenary’s brand through a comprehensive public relations campaign broadening the University’s reach to engage print, radio, television, and online reporters. To maximize the impact of media placements, ECG maintains the press room on Centenary’s website and has posted story links across the University’s social media platforms, with the goal to drive traffic to Centenary’s website.
