Holyoke Medical Center

Radio/TV/Print Advertising | Market Research

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Transforming a Healthcare Brand

New leadership at Holyoke Medical Center set out to transform the community hospital with expanded services, highly-credentialed doctors and a new Emergency Department. The brand image needed to transform as well.

Branding and Identity.

ECG created a distinctive visual identity to animate HMC’s core values and aspirations, and visually set the hospital apart from other competitors. Lively and positive, the logo works seamlessly across every medium: print, digital, video, and outdoor.

Growing Market Share

New services like the Weight Management Program were key to HMC’s plan to grow market share and profitability. ECG developed more than a dozen campaigns for new and/or expanded service lines that generated inquiries and increased patient volume.

The Results.

T

Enhanced brand recognition and reputation

Increased patient volume

“Erbach took the time to really understand us and created a campaign that has really captured the imagination of our community, our employees—and even our competitors.

Spiros Hatiras

President and CEO, Holyoke Medical Center