In the news… Read about ECG Group’s collaborative approach to communications on NJBiz.
“Centenary has changed a great deal. We needed to communicate that along with our vision for the future, to alumni, friends and donors – to bring the campus to them. Erbach produced a video that did this and more, and the results exceeded our expectations.”Lauretta Farrell
“They are imaginative and they deliver exactly what they say they will on time. They are always available, always helpful, and fun to work with.”Donald B. Louria, M.D.
“I have worked in public relations for almost 20 years, and have never found a more capable and professional team. The results, including national broadcast TV, newspaper coverage, and trade journal exposure, have been outstanding.”Peter Cleary
“If you want to work with someone who listens, is flexible, creative, a problem solver, extremely customer-focused and a delight to work with, look no further than Bart Erbach and his talented team of communicators.”Bill Canata
“The careful analysis of the marketing study data and your considerable experience has developed a marketing initiative that has already gotten results. I also want you to know how professional and helpful your staff has been. Not only do they listen, but their level of customer service is wonderful.”John Buck
“Thank you for the efforts made to produce this spectacular issue of the magazine. I am very proud of it, as you should be, too.”Michael A. Fazio, M.B.A.
Advocate for ECG clients. Architect of strategies that build the bottom line. Inspires our creative team to aim for remarkable results. More than 25 years’ experience in education, healthcare and other industries.
Vice President of Operations
Experienced advertising and marketing pro. Detail oriented. Keeps everything on track and on message. Pinpoints client needs with precision to produce print and digital products that get results. Go-to source for ECG clients for more than 17 years.
Vice President of Creative Services
Big picture thinker. Master strategist who creates campaigns that elevate brands with targeted messages. Experienced inbound marketing guru. Marshals the combined power of digital and print to drive traffic and generate solid leads.
Senior Art Director
Oversees ECG’s design team. Client focused and unfailingly creative. Brings years of high-level corporate experience to the table. Shapes rough concepts into targeted products that engage and persuade.
Senior Writer, Director of Publications
Award winning writer and journalist. Sharp editorial eye turns good stories into memorable ones. Loves a challenge—especially shaping rough ideas into copy that articulates our clients’ mission and vision.
Production expert with exacting eye. Tenacious about finding innovative solutions to solve print and digital challenges. Time-tested, dedicated pro who gets the job done—every time. Founding member of the ECG team.
Savvy marketer. Trusted partner for ECG clients. Team player who develops effective print and inbound marketing strategies that consistently deliver. Seamlessly oversees projects from concept to completion.
Seasoned designer with sharp technical skills. Injects a fresh approach into products that engage customers and strengthen brand identity. Maintains clean files for seamless production and precise end products.
Administrative ace with strong analytical skills. Operations focused. Provides balance to the creative side of the agency. Keeps a watchful eye out for business solutions that help our clients grow.
Your brand is your personality.
At ECG, we begin the process of brand building though immersion in your business to identify your unique offerings and the perceptions and needs of your customers and products.
After crafting a brand positioning statement, we design a brand identity system that brings this new perspective to the language, look and feel of your true brand personality.
Whether it’s a magazine, newsletter, website or blog, ECG creates branded content expressly designed for your specific audience. We don’t believe in “processed” editorial—we deliver information in a way your audience will value.
ECG will help you integrate your brand strategies throughout your organization in a way that understands and addresses the needs and interest of your customers. We do this by imposing a brand discipline across every facet of your marketing program-from ad space to cyberspace-with a total media strategy.
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