Branding | Public Relations | Organic Social Media | Publications | Direct Mail
Stronger Brand Identity
Centenary University tapped ECG to strengthen the University’s brand identity across platforms including publications, direct mail, public relations, and organic social media. This campaign specifically targets Centenary alumni, major donors, and community members—while directly supporting the efforts of the enrollment management team—through cohesive messaging and graphics.
Publications that Engage
A fresh approach to the Centenarian, the alumni magazine, communicates the University’s new future-forward outlook through engaging copy, bold photography and colorful graphics. Messaging is carefully crafted to support Centenary’s marketing campaign, The Future U, emphasizing the University’s career-focused approach to higher education.
Appeals that Resonate
A direct mail campaign to alumni and major donors directly links benefactors to the accomplishments of the University and its students. Related press releases and social media posts reinforce the positive contributions of individual donors to strengthen relationships with these key constituents. This effort played a role in the success of Centenary’s 22nd annual Scholarship Gala, which raised a record amount of support.
News that Delivers
ECG has advanced Centenary’s brand through a comprehensive public relations campaign broadening the University’s reach to engage print, radio, television, and online reporters. To maximize the impact of media placements, ECG maintains the press room on Centenary’s website and has posted story links across the University’s social media platforms, with the goal to drive traffic to Centenary’s website.