Broadway House for Continuing Care
Logo | Website | Public Relations | CommunicationsBroadway House partnered with ECG to develop a new brand identity that embodied its mission. ECG provided a new logo and style guide for use across multiple platforms. The project’s success led to ECG tackling challenges for the Newark-based long-term care facility, including a new website, e-newsletter and Annual Report.
Rebranding
A long-term care facility specializing in HIV/AIDS, Broadway House for Continuing Care engaged ECG Group to develop a new brand identity that embodies its product: world-class healthcare within a homelike setting. A new logo and style guide, as well as purposeful messaging, ensure that the brand is consistently applied across digital platforms, publications, direct mail, and facility signage.
Website
Located in Newark, NJ, Broadway House serves a vulnerable population whose lives are often shaped by homelessness, addiction, abuse, and other deep social issues. Their journeys to recovery are compelling and inspiring.
Through engaging storytelling and graphics, ECG has developed collateral designed to drive admissions, enhance employment hiring and retention, and increase fundraising support. ECG rolled out the Broadway House rebrand through a new website with user-friendly navigation that clearly communicates the facility’s mission, product lines, and stories of patient hope and resilience.
eNewsletter
A monthly e-newsletter for internal and external audiences further reinforces the brand through the voices of Broadway House residents and medical professionals.
Coordinated fundraising campaigns including direct mail and email appeals, as well as an annual report, leverage the facility’s lifesaving mission to make a strong case for donor support.
Gala
ECG has played a key role in elevating the Broadway House annual gala—the facility’s main fundraising event—through rebranded materials including video presentations, tabletop fundraising opportunities, signage, and giveaways.
“When it comes to telling clients’ stories, no one does it better than the excellent team at Erbach Communications Group. We at Broadway House for Continuing Care love working with you!”
Lisa Papciak
Marketing and Development Director, Broadway House for Continuing Care
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