Logo | Website | Public Relations | Communications
Broadway House partnered with ECG to develop a new brand identity that embodied its mission. ECG provided a new logo and style guide for use across multiple platforms. The project’s success led to ECG tackling challenges for the Newark-based long-term care facility, including a new website, e-newsletter and Annual Report.
Rebranding
A long-term care facility specializing in HIV/AIDS, Broadway House for Continuing Care engaged ECG Group to develop a new brand identity that embodies its product: world-class healthcare within a homelike setting. A new logo and style guide, as well as purposeful messaging, ensure that the brand is consistently applied across digital platforms, publications, direct mail, and facility signage.
Website
Located in Newark, NJ, Broadway House serves a vulnerable population whose lives are often shaped by homelessness, addiction, abuse, and other deep social issues. Their journeys to recovery are compelling and inspiring.
Through engaging storytelling and graphics, ECG has developed collateral designed to drive admissions, enhance employment hiring and retention, and increase fundraising support. ECG rolled out the Broadway House rebrand through a new website with user-friendly navigation that clearly communicates the facility’s mission, product lines, and stories of patient hope and resilience.
eNewsletter
A monthly e-newsletter for internal and external audiences further reinforces the brand through the voices of Broadway House residents and medical professionals.
Coordinated fundraising campaigns including direct mail and email appeals, as well as an annual report, leverage the facility’s lifesaving mission to make a strong case for donor support.
Gala
ECG has played a key role in elevating the Broadway House annual gala—the facility’s main fundraising event—through rebranded materials including video presentations, tabletop fundraising opportunities, signage, and giveaways.
“When it comes to telling clients’ stories, no one does it better than the excellent team at Erbach Communications Group. We at Broadway House for Continuing Care love working with you!”
Lisa Papciak
Marketing and Development Director, Broadway House for Continuing Care
ECG was engaged to consolidate and rebrand two St. Benedict’s alumni publications, the quarterly newsletter and Headmaster’s Report, in advance of the launch of the School’s ambitious $100 million capital campaign, Forever Benedict’s: The Campaign for St. Benedict’s Preparatory School — the largest campaign in school history.
Rebranding the Future
Through the use of branded content and vibrant photography, the resulting St. Benedict’s Preparatory School Magazine accurately tells the compelling story of the monks of Newark Abbey, their devotion to the School and their commitment to the education of young men and women from Newark.
Inspiring Donors
Due to the success of the rebranded publication, ECG was asked to produce a series of videos to communicate the distinctive aspects of the St. Benedict’s experience to a broader audience of donors, alumni, current and prospective parents, students and friends. These award-winning videos helped inspire an emotional and financial investment in the School. A subsequent video series was produced to galvanize support when Forever Benedict’s was launched in 2018. To date, the campaign has raised more than $75 million.
“For more than a decade, our partnership with Erbach has been more than just a business relationship. We consider ECG Group our teammates. These talented women consistently go above and beyond, delivering exceptional service tailored to our needs. And they are as deeply committed to the Benedict’s mission as anyone here. Collaboration, trust and shared success define our work together.”
New leadership at Holyoke Medical Center set out to transform the community hospital with expanded services, highly-credentialed doctors and a new Emergency Department. The brand image needed to transform as well.
Branding and Identity.
ECG created a distinctive visual identity to animate HMC’s core values and aspirations, and visually set the hospital apart from other competitors. Lively and positive, the logo works seamlessly across every medium: print, digital, video, and outdoor.
Growing Market Share
New services like the Weight Management Program were key to HMC’s plan to grow market share and profitability. ECG developed more than a dozen campaigns for new and/or expanded service lines that generated inquiries and increased patient volume.
The Results.
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Enhanced brand recognition and reputation
Increased patient volume
“Erbach took the time to really understand us and created a campaign that has really captured the imagination of our community, our employees—and even our competitors.”
