Protected: Broadway House for Continuing Care

St. Benedict’s Prep

St. Benedict's Prep

Publications | Video

Preparing for Launch

ECG was engaged to consolidate and rebrand two St. Benedict’s alumni publications, the quarterly newsletter and Headmaster’s Report, in advance of the launch of the School’s ambitious $100 million capital campaign, Forever Benedict’s: The Campaign for St. Benedict’s Preparatory School — the largest campaign in school history.

Rebranding the Future

Through the use of branded content and vibrant photography, the resulting St. Benedict’s Preparatory School Magazine accurately tells the compelling story of the monks of Newark Abbey, their devotion to the School and their commitment to the education of young men and women from Newark.

Inspiring Donors

Due to the success of the rebranded publication, ECG was asked to produce a series of videos to communicate the distinctive aspects of the St. Benedict’s experience to a broader audience of donors, alumni, current and prospective parents, students and friends. These award-winning videos helped inspire an emotional and financial investment in the School. A subsequent video series was produced to galvanize support when Forever Benedict’s was launched in 2018. To date, the campaign has raised more than $75 million.

“You guys are awesome. The magazines turned out beautifully! I love it and can’t wait until we produce more.”

Michael A. Fazio

Chief Advancement Officer, St. Benedict’s Prep

Holyoke Medical Center

Holyoke Medical Center

Holyoke Medical Center

Radio/TV/Print Advertising | Market Research

Transforming a Healthcare Brand

New leadership at Holyoke Medical Center set out to transform the community hospital with expanded services, highly-credentialed doctors and a new Emergency Department. The brand image needed to transform as well.

Branding and Identity.

ECG created a distinctive visual identity to animate HMC’s core values and aspirations, and visually set the hospital apart from other competitors. Lively and positive, the logo works seamlessly across every medium: print, digital, video, and outdoor.

Growing Market Share

New services like the Weight Management Program were key to HMC’s plan to grow market share and profitability. ECG developed more than a dozen campaigns for new and/or expanded service lines that generated inquiries and increased patient volume.

The Results.


Enhanced brand recognition and reputation

Increased patient volume

“Erbach took the time to really understand us and created a campaign that has really captured the imagination of our community, our employees—and even our competitors.

Spiros Hatiras

President and CEO, Holyoke Medical Center