Logo | Website | Public Relations | Communications
Broadway House partnered with ECG to develop a new brand identity that embodied its mission. ECG provided a new logo and style guide for use across multiple platforms. The project’s success led to ECG tackling challenges for the Newark-based long-term care facility, including a new website, e-newsletter and Annual Report.
Rebranding
A long-term care facility specializing in HIV/AIDS, Broadway House for Continuing Care engaged ECG Group to develop a new brand identity that embodies its product: world-class healthcare within a homelike setting. A new logo and style guide, as well as purposeful messaging, ensure that the brand is consistently applied across digital platforms, publications, direct mail, and facility signage.
Website
Located in Newark, NJ, Broadway House serves a vulnerable population whose lives are often shaped by homelessness, addiction, abuse, and other deep social issues. Their journeys to recovery are compelling and inspiring.
Through engaging storytelling and graphics, ECG has developed collateral designed to drive admissions, enhance employment hiring and retention, and increase fundraising support. ECG rolled out the Broadway House rebrand through a new website with user-friendly navigation that clearly communicates the facility’s mission, product lines, and stories of patient hope and resilience.
eNewsletter
A monthly e-newsletter for internal and external audiences further reinforces the brand through the voices of Broadway House residents and medical professionals.
Coordinated fundraising campaigns including direct mail and email appeals, as well as an annual report, leverage the facility’s lifesaving mission to make a strong case for donor support.
Gala
ECG has played a key role in elevating the Broadway House annual gala—the facility’s main fundraising event—through rebranded materials including video presentations, tabletop fundraising opportunities, signage, and giveaways.
“When it comes to telling clients’ stories, no one does it better than the excellent team at Erbach Communications Group. We at Broadway House for Continuing Care love working with you!”
Lisa Papciak
Marketing and Development Director, Broadway House for Continuing Care
ECG was engaged to consolidate and rebrand two St. Benedict’s alumni publications, the quarterly newsletter and Headmaster’s Report, in advance of the launch of the School’s ambitious $100 million capital campaign, Forever Benedict’s: The Campaign for St. Benedict’s Preparatory School — the largest campaign in school history.
Rebranding the Future
Through the use of branded content and vibrant photography, the resulting St. Benedict’s Preparatory School Magazine accurately tells the compelling story of the monks of Newark Abbey, their devotion to the School and their commitment to the education of young men and women from Newark.
Inspiring Donors
Due to the success of the rebranded publication, ECG was asked to produce a series of videos to communicate the distinctive aspects of the St. Benedict’s experience to a broader audience of donors, alumni, current and prospective parents, students and friends. These award-winning videos helped inspire an emotional and financial investment in the School. A subsequent video series was produced to galvanize support when Forever Benedict’s was launched in 2018. To date, the campaign has raised more than $75 million.
“For more than a decade, our partnership with Erbach has been more than just a business relationship. We consider ECG Group our teammates. These talented women consistently go above and beyond, delivering exceptional service tailored to our needs. And they are as deeply committed to the Benedict’s mission as anyone here. Collaboration, trust and shared success define our work together.”
Xavier High School needed to marry its advancement publications and communications with the vision of its president and long-term institutional goals.
Update Branding and Identity.
ECG rebranded Xavier’s flagship publication for a diverse audience of alumni, parents, alumni parents and benefactors and for more than five years, consistently paired dynamic design with engaging content and stories. Creative work has accomplished a myriad of objectives, from enlightening alumni and supporters on the deeply Jesuit nature of the school to unpacking school finances for all constituencies in an informative and compelling way. ECG is also a key communications partner on Xavier’s annual reports, admissions view books, fundraising videos and other collateral needed to advance admissions and development.
“Thank you. The magazine is an important contribution to our work of advancing the Xavier mission, and has extra importance this time in advancing consideration of vocation. The copy is terrific—well-written, thoughtful, clear, the photos, the layout, the overall presentation and feel are outstanding, too. It is a gift to have ECG as part of the Xavier team. You make our work better and stronger and I am grateful.”
St. Baldrick’s Foundation (SBF) was struggling to bring complex pediatric cancer research to the human level. Previous efforts simply weren’t connecting with donors. ECG created IMPACT, a bi-annual publication that framed the groundbreaking research funded by SBF from the perspective of the children who benefit from this important work. IMPACT incorporates compelling storytelling, dynamic design and graphics and a voice that brings emotion and understanding to this complicated scientific information.
A major focus for this newsletter is illustrating the important role benefactors play in advancing pediatric cancer research. Each issue is intentionally designed to link research outcomes with the generosity of donors. As a result, IMPACT has become an essential cultivation tool for the SBF advancement team.
Inspired By Hope
The big story in pediatric cancer research is hope. That emotion drives SBF researchers in their groundbreaking work and buoys families battling childhood cancer. Through IMPACT, ECG communicates complicated scientific advances in very simple and human terms to build hope and inspire donors to give.
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“If your profession is raising money for an important cause, it’s frustrating not to have the tools you need. ECG delivered exactly what I needed because it tells our story in such a human way. It also fostered stronger relationships and connected the dots for people who only know our head shave events to the greater work and mission of the St. Baldrick’s Foundation.”
