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The Willow School
The Willow School
Branding | Web Designer | Digital Advertising180° Turnaround
The Willow School is an extraordinary school for children. Admissions, however, had declined due to misperceptions about the school or prospective families weren’t aware of Willow. New branding separated Willow from the pack, reinvigorated admissions, and produced a 180° turnaround that got retention and enrollment results.
Update Branding and Identity.
A new logo elevated the Willow brand with a modern and dynamic look; other visual elements were also created to showcase the school’s many distinctions.
Too often, independent school websites are cluttered with information not pertinent to prospective families. By presenting information in ways most relevant to its target audience, and integrating lead generation tools, the Willow website produced immediate results for admissions. Prospective parents, who applied to other independent schools, also commended the Willow website for its clarity and ease of use.
Positioning.
Willow had a lot of strengths to showcase. When juxtaposed with traditional school experiences, it made a powerful statement about the school’s value promise. These brand differentiators supported admissions and also instilled a great deal of pride in the Willow community.
The Results.
Double Digit Increase in Admissions
130+ Leads Generated through Inbound Marketing Tools
Altered perception from “tree hugging” school to serious place of learning
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Holyoke Medical Center
Holyoke Medical Center
Radio/TV/Print Advertising | Market ResearchTransforming a Healthcare Brand
New leadership at Holyoke Medical Center set out to transform the community hospital with expanded services, highly-credentialed doctors and a new Emergency Department. The brand image needed to transform as well.
Branding and Identity.
ECG created a distinctive visual identity to animate HMC’s core values and aspirations, and visually set the hospital apart from other competitors. Lively and positive, the logo works seamlessly across every medium: print, digital, video, and outdoor.
Growing Market Share
New services like the Weight Management Program were key to HMC’s plan to grow market share and profitability. ECG developed more than a dozen campaigns for new and/or expanded service lines that generated inquiries and increased patient volume.
The Results.
Enhanced brand recognition and reputation
Increased patient volume
“Erbach took the time to really understand us and created a campaign that has really captured the imagination of our community, our employees—and even our competitors.”
Spiros Hatiras
President and CEO, Holyoke Medical Center
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