Saint Peter's University
Capital CampaignThe Start of Something Big
The quiet phase of a fundraising campaign can often raise significant commitments without a fully executed brand identity. That was the case for the advancement team at Saint Peter’s University, which over the course of several years, raised funds for an ambitious, comprehensive campaign from a core group of donors. In preparation for the public launch of the campaign, a bold brand identity was needed, one that would galvanize a wider group of alumni, friends and partners to join the $75 million effort, the largest fundraising initiative in the University’s history.
Peacock Rise: The Campaign for Saint Peter’s University
A simple but powerful tagline, Peacocks Rise captured the community-wide pride in the University’s progress over a decade as well as the Peacock’s heart stopping Cinderella run to the Elite Eight at NCAA men’s basketball tournament. Peacocks Rise — and all the communication ECG Group produced for the campaign (logo, graphics, case statement, video, social media video, microsite and magazine) operated on a dual level, connecting the big vision for the University to the personal stories of transformation experienced by generations of alumni.
Smashing Success
With $86+ million raised, Peacocks Rise was the largest and most consequential campaign in Saint Peter’s University history. When the campaign concluded on June 30, 2024, it raised support from nearly 10,000 alumni and friends, and ushered in progress and achievements that will impact Peacocks for generations to come.
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