Centenary University

Centenary University

Centenary University

Branding | Public Relations | Organic Social Media | Publications | Direct Mail

Stronger Brand Identity

Centenary University tapped ECG to strengthen the University’s brand identity across platforms including publications, direct mail, public relations, and organic social media. This campaign specifically targets Centenary alumni, major donors, and community members—while directly supporting the efforts of the enrollment management team—through cohesive messaging and graphics.

Publications that Engage

A fresh approach to the Centenarian, the alumni magazine, communicates the University’s new future-forward outlook through engaging copy, bold photography and colorful graphics. Messaging is carefully crafted to support Centenary’s marketing campaign, The Future U, emphasizing the University’s career-focused approach to higher education.

Appeals that Resonate

A direct mail campaign to alumni and major donors directly links benefactors to the accomplishments of the University and its students. Related press releases and social media posts reinforce the positive contributions of individual donors to strengthen relationships with these key constituents. This effort played a role in the success of Centenary’s 22nd annual Scholarship Gala, which raised a record amount of support.

News that Delivers

ECG has advanced Centenary’s brand through a comprehensive public relations campaign broadening the University’s reach to engage print, radio, television, and online reporters. To maximize the impact of media placements, ECG maintains the press room on Centenary’s website and has posted story links across the University’s social media platforms, with the goal to drive traffic to Centenary’s website.

The Elisabeth Morrow School

The Elisabeth Morrow School

The Elisabeth Morrow School

Publication | Video | Digital | Web

Engaged Learning for Life

EMS experienced a sudden decline in enrollment due to shifting demographics and increasing competition. Our in-depth analysis and audit revealed a need to revisit the brand, consolidate messaging and imagery, and modernize marketing programs to more effectively target their audience.

Our solution, “Engaged Learning for Life,” captured the value of an Elisabeth Morrow education. ECG developed and executed a rebranding campaign for admissions and advancement in print, direct mail, interactive and digital.

“The ECG team is wonderful — creative, dynamic, responsive and all-around top notch marketing communications professionals. Not only do they have the ability to execute a multi-month, multi-layered project, but they are equally adept at performing last-minute miracles that my team needs ‘right now.’ Everything that they have done for us — magazines, brochures, annual reports and appeals, curriculum guides and advertisements — helped to establish a great brand identity in a crowded marketplace.”

Jan Abernathy

former Director of Communications, The Elisabeth Morrow School