The Elisabeth Morrow School

Publication | Video | Digital | Web

Engaged Learning for Life

EMS experienced a sudden decline in enrollment due to shifting demographics and increasing competition. Our in-depth analysis and audit revealed a need to revisit the brand, consolidate messaging and imagery, and modernize marketing programs to more effectively target their audience.

Our solution, “Engaged Learning for Life,” captured the value of an Elisabeth Morrow education. ECG developed and executed a rebranding campaign for admissions and advancement in print, direct mail, interactive and digital.

“The ECG team is wonderful — creative, dynamic, responsive and all-around top notch marketing communications professionals. Not only do they have the ability to execute a multi-month, multi-layered project, but they are equally adept at performing last-minute miracles that my team needs ‘right now.’ Everything that they have done for us — magazines, brochures, annual reports and appeals, curriculum guides and advertisements — helped to establish a great brand identity in a crowded marketplace.”

Jan Abernathy

former Director of Communications, The Elisabeth Morrow School