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Rumson Country Day School
‘Truly Great’ campaign sparks truly great results
For a long time, word-of-mouth in the community generated long waiting lists for The Rumson Country Day School. When the dependable stream of new families stalled, RCDS needed to articulate its brand, value and distinctions to an audience that was increasingly choosing public school options. ECG worked closely with RCDS to develop a brand identity and multi-phase admissions campaign that reversed the decline, substantially increased inquiries and applications, and produced a waiting list for the early childhood program.
Energizing the Brand
RCDS is a vibrant, exciting place to learn. Truly Great, N-8 became the anthem to promote small classes, outstanding academics, The Four Pillars and more.
RCDS’s timing of its Truly Great, N-8 campaign couldn’t have been better. Launched in the spring of 2020, the school’s message and visuals resonated with families who were moving to the area and those reconsidering school options as a result of COVID-19.
Amplifying Value
RCDS had a great story to tell when admissions season launched: the school was on campus full-time when most were not, and faculty and administration continued to deliver hands-on learning. Consistent promotion of programs and a school culture that goes above and beyond for students, helped to drive more phone calls, inquiries, virtual tours and attendance at information sessions.
Lead Generation Tools
The Big Idea Activity Guide, Executive Functioning: How to Bolster 10 Essential Skills Students Use for a Lifetime, and The Happiness Factor: A Parent’s Guide to Social Emotional Learning are several lead generation tools RCDS utilized to engage with the wider community and generate interest in the school. For example, The Big Idea Activity Guide was timed for summer break when camps were not re-opening due to COVID-19. It addressed a “pain point” many parents were experiencing while promoting RCDS programs and faculty. In total, more than 170 individuals provided an email in exchange for a guide, generating new leads that RCDS could continue to communicate via its email marketing program.
The Results.
300+
leads generated
90%
increase in inquires
166%
increase in applications
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St. Benedict’s Prep
St. Benedict's Prep
Publications | VideoPreparing for Launch
ECG was engaged to consolidate and rebrand two St. Benedict’s alumni publications, the quarterly newsletter and Headmaster’s Report, in advance of the launch of the School’s ambitious $100 million capital campaign, Forever Benedict’s: The Campaign for St. Benedict’s Preparatory School — the largest campaign in school history.
Rebranding the Future
Through the use of branded content and vibrant photography, the resulting St. Benedict’s Preparatory School Magazine accurately tells the compelling story of the monks of Newark Abbey, their devotion to the School and their commitment to the education of young men and women from Newark.
Inspiring Donors
Due to the success of the rebranded publication, ECG was asked to produce a series of videos to communicate the distinctive aspects of the St. Benedict’s experience to a broader audience of donors, alumni, current and prospective parents, students and friends. These award-winning videos helped inspire an emotional and financial investment in the School. A subsequent video series was produced to galvanize support when Forever Benedict’s was launched in 2018. To date, the campaign has raised more than $75 million.
“You guys are awesome. The magazines turned out beautifully! I love it and can’t wait until we produce more.”
Michael A. Fazio
Chief Advancement Officer, St. Benedict’s Prep
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Immaculata High School
Be a Part of Something BIG,
by Starting Someplace SMALL.
EMS experienced a sudden decline in enrollment due to shifting demographics and increasing competition. Our in-depth analysis and audit revealed a need to revisit the brand, consolidate messaging and imagery, and modernize marketing programs to more effectively target their audience.
Our solution, “Engaged Learning for Life,” captured the value of an Elisabeth Morrow education. ECG developed and executed a rebranding campaign for admissions and advancement in print, direct mail, interactive and digital.
“The ECG team is wonderful — creative, dynamic, responsive and all-around top notch marketing communications professionals. Not only do they have the ability to execute a multi-month, multi-layered project, but they are equally adept at performing last-minute miracles that my team needs ‘right now.’ Everything that they have done for us — magazines, brochures, annual reports and appeals, curriculum guides and advertisements — helped to establish a great brand identity in a crowded marketplace.”
Jan Abernathy
former Director of Communications, The Elisabeth Morrow School
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