ECG was hired to re-engage and spark greater awareness of Sage Alliance as New Jersey’s most trusted, reliable, and effective therapeutic school. “Transformation Begins Here” became the theme and tagline that ensured all communications captured the essence of the student experience.
Our multi-year partnership with Poly Prep began in 2021 with ECG providing strategic guidance on communications and marketing, as well as the execution of direct mail and digital appeals, videos, Impact Reports, and special event collateral.
Broadway House partnered with ECG to develop a new brand identity that embodied its mission. ECG provided a new logo and style guide for use across multiple platforms. The project’s success led to ECG tackling challenges for the Newark-based long-term care facility, including a new website, e-newsletter and Annual Report.
A long-term care facility specializing in HIV/AIDS, Broadway House for Continuing Care engaged ECG Group to develop a new brand identity that embodies its product: world-class healthcare within a homelike setting. A new logo and style guide, as well as purposeful messaging, ensure that the brand is consistently applied across digital platforms, publications, direct mail, and facility signage.
Located in Newark, NJ, Broadway House serves a vulnerable population whose lives are often shaped by homelessness, addiction, abuse, and other deep social issues. Their journeys to recovery are compelling and inspiring.
Through engaging storytelling and graphics, ECG has developed collateral designed to drive admissions, enhance employment hiring and retention, and increase fundraising support. ECG rolled out the Broadway House rebrand through a new website with user-friendly navigation that clearly communicates the facility’s mission, product lines, and stories of patient hope and resilience.
A monthly e-newsletter for internal and external audiences further reinforces the brand through the voices of Broadway House residents and medical professionals.
Coordinated fundraising campaigns including direct mail and email appeals, as well as an annual report, leverage the facility’s lifesaving mission to make a strong case for donor support.
ECG has played a key role in elevating the Broadway House annual gala—the facility’s main fundraising event—through rebranded materials including video presentations, tabletop fundraising opportunities, signage, and giveaways.
“When it comes to telling clients’ stories, no one does it better than the excellent team at Erbach Communications Group. We at Broadway House for Continuing Care love working with you!”
Marketing and Development Director, Broadway House for Continuing Care
For a long time, word-of-mouth in the community generated long waiting lists for The Rumson Country Day School. When the dependable stream of new families stalled, RCDS needed to articulate its brand, value and distinctions to an audience that was increasingly choosing public school options. ECG worked closely with RCDS to develop a brand identity and multi-phase admissions campaign that reversed the decline, substantially increased inquiries and applications, and produced a waiting list for the early childhood program.
RCDS is a vibrant, exciting place to learn. Truly Great, N-8 became the anthem to promote small classes, outstanding academics, The Four Pillars and more.
RCDS’s timing of its Truly Great, N-8 campaign couldn’t have been better. Launched in the spring of 2020, the school’s message and visuals resonated with families who were moving to the area and those reconsidering school options as a result of COVID-19.
RCDS had a great story to tell when admissions season launched: the school was on campus full-time when most were not, and faculty and administration continued to deliver hands-on learning. Consistent promotion of programs and a school culture that goes above and beyond for students, helped to drive more phone calls, inquiries, virtual tours and attendance at information sessions.
The Big Idea Activity Guide, Executive Functioning: How to Bolster 10 Essential Skills Students Use for a Lifetime, and The Happiness Factor: A Parent’s Guide to Social Emotional Learning are several lead generation tools RCDS utilized to engage with the wider community and generate interest in the school. For example, The Big Idea Activity Guide was timed for summer break when camps were not re-opening due to COVID-19. It addressed a “pain point” many parents were experiencing while promoting RCDS programs and faculty. In total, more than 170 individuals provided an email in exchange for a guide, generating new leads that RCDS could continue to communicate via its email marketing program.
leads generated
increase in inquires
increase in applications
ECG was engaged to consolidate and rebrand two St. Benedict’s alumni publications, the quarterly newsletter and Headmaster’s Report, in advance of the launch of the School’s ambitious $100 million capital campaign, Forever Benedict’s: The Campaign for St. Benedict’s Preparatory School — the largest campaign in school history.
Through the use of branded content and vibrant photography, the resulting St. Benedict’s Preparatory School Magazine accurately tells the compelling story of the monks of Newark Abbey, their devotion to the School and their commitment to the education of young men and women from Newark.
Due to the success of the rebranded publication, ECG was asked to produce a series of videos to communicate the distinctive aspects of the St. Benedict’s experience to a broader audience of donors, alumni, current and prospective parents, students and friends. These award-winning videos helped inspire an emotional and financial investment in the School. A subsequent video series was produced to galvanize support when Forever Benedict’s was launched in 2018. To date, the campaign has raised more than $75 million.
“For more than a decade, our partnership with Erbach has been more than just a business relationship. We consider ECG Group our teammates. These talented women consistently go above and beyond, delivering exceptional service tailored to our needs. And they are as deeply committed to the Benedict’s mission as anyone here. Collaboration, trust and shared success define our work together.”
Chief Advancement Officer, St. Benedict’s Prep